Smart

Brand Strategy / Products / Marketing Assets

Project

When smart® was launched in 2007 in the United States, Teske Design was approached to develop promotional product concepts as well as marketing pieces for the new brand. Specifically this included developing “small” promotional items that would further emphasize the unique size of smart® and provide new owners with a one-of-a-kind item that they could take with them.

Results

Final items included a unique, rubberized owner keychain with dealer specific URL on the back, as well as custom USBs to store music that can be played in each vehicle. Additional promotional items Teske Design developed include event signage, t-shirts and custom vehicle wraps.